Great story by Jason Stoddard, cofounder of Schiit Audio, one of my favorite companies as I plummet into the depths of headphonia.1 (It’s the most recent chapter of the larger story, which is also great reading.)
Before revealing the effect this article had on their sales, Jason’s wisdom on the value of social-media marketing for businesses is a must-read. Even if you don’t care about high-end audio, read that part.
For whatever it’s worth, I’ve seen the New York Times print-article effect, too: the day this article was published in print (in the Sunday edition, no less) was Instapaper’s highest sales day ever, by a wide margin, dwarfing all other press coverage it ever got.
Seriously: if you’re in the market for your first desktop headphone amp, just get the Magni. Want to fancy up your DAC? Put a Modi under it. Done. Upgrade later if you feel it’s necessary, but it probably won’t be.
If nothing else, check out their description of these cables, especially the USB. (I have the short red RCAs and they’re perfect for my Asgard 2/Bifrost stack, exactly as intended. They don’t sound any better or worse than any other cables, but they’re the perfect length to avoid any ugly cable clutter.) ↩︎