Penny Arcade offers to go ad-free on Kickstarter →
An interesting experiment: if they raise enough money to replace the ads, they’ll drop them. (Via John Siracusa.)
As we discussed in yesterday’s podcast, advertisers are usually willing to pay much more than online audiences would be willing and able to pay themselves, and that’s why advertising is by far the most common method to fund media.
Penny Arcade is challenging their audience to make them a counterexample.