Web marketers know the value of a landing page, but the concept is foreign to mobile apps. Every new user is treated like every other user, leading to high abandoment rates:
- If your mobile ad was about hotels in Paris, those users should see Parisian hotels when they launch the app for the first time.
- If the new user was interested in vegan recipes, your app should hide the image of a steak from the Getting Started screen.
- If the newcomer followed an invite to install your app from another user, they should be friended in-app automatically.
These are just some of the problems Tapstream fixes with Deferred Deep Links. They let you send any number of parameters to the app, and Tapstream either passes them to the app if it’s already installed or saves them for delivery when the app runs for the first time.
Now, you can customize each user’s first-run experience depending on the ad or page they came from, directly increasing both conversion rates and in-app engagement.
Personalize your users’ first-run experience today: sign up for a free Tapstream account.
Thanks to Tapstream for sponsoring Marco.org this week.
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Your mobile app loses more users on the first day than any other. Stop that. Serve up content your new users care about.
You likely already support deep links via custom URL schemes in iOS, but this only works for users who’ve already installed your app. Wouldn’t it be nice to deep-link new users to a specific spot inside your app as well?
For the first time on iOS you can do that with Tapstream’s Deferred Deep Links. They play nicely with regular deep links for users who already have the app. However, if the app is not yet installed Tapstream will hold onto the deep link. Once the install completes and the app runs for the first time Tapstream will pass back the saved deep link.
The possibilities of having “landing pages” inside your app are limitless:
- Increase the engagement of new users by modifying their first run experience based on how they found you
- Automatically follow friends of the new user, depending on who referred them to your app
- Create marketing promos and award users free additional content based on where they came from
- Link new users to the right content inside the app based on which web page they were reading last
- Improve the virality of your app and award active sharers for every new user they bring on
Deferred Deep Links increase engagement and customer lifetime value — we’d love to hear how you put them to use.
Get started with Deferred Deep Links today, they’re 100% free.
Thanks to Tapstream for sponsoring Marco.org this week.
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Empathizing with millions of people across the globe who dread going to work each day, Treehouse teaches you the skills needed to qualify for your dream job.
Rather than just dragging yourself through the week in anticipation of the few cherished weekend days, you can carve your own path, shape your own future, and actually enjoy every day of the week.
Whether you want to become a web developer at Facebook, a freelance web designer on your own, or an app developer for a cool startup (one you heard about, or even your own), Treehouse can get you there.
Sign up for a free trial and learn what it’s all about.
Thanks to Treehouse for sponsoring Marco.org this week.
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Take pride in your app stability. Building high-performing apps just got easier.
Introducing Crashlytics, the world’s most powerful, yet lightest-weight crash-reporting solution. We perform a deep analysis of your stack traces, highlighting the most impactful threads and lines so you can spend more time fixing issues and less time finding them!
Crashlytics seamlessly integrates within seconds for iOS and Android, and is trusted in many of today’s top applications, including Twitter, Square, Yammer, Yelp, Waze, PayPal, and many more.
Want exclusive access? Request an account today.
Thanks to Crashlytics for sponsoring Marco.org this week. I’m a happy Crashlytics user.
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The mobile web and mobile apps have never played nicely together. Want to send a web visitor to a specific spot inside your app? You could use deep links for that, but if the visitor doesn’t already have your app installed, you’re SOL.
Not anymore. Tapstream’s Deferred Deep Links pass parameters to your app before it’s installed, right through the great App Store firewall.
Let that sink in.
It means that for the first time, you can navigate new users to a specific spot inside the app. This is great for building automatic viral loops (if a user installs the app by following an invite from a friend, then automatically follow the friend once the app is installed), or for creating more compelling user acquisition campaigns (“Unlock extra levels if you tap this ad”).
These magical Deferred Deep Links work thanks to Tapstream’s massive attribution back-end (see the technical behind-the-scenes), and what they can do for you is practically unlimited. And they’re completely free to use.
Sign up for a free Tapstream account and open your app to the world.
Thanks to Tapstream for sponsoring Marco.org this week.
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You’ve heard about Igloo before: we’re an easy-to-use, cloud-based
intranet platform. We say you’ll like it, but you don’t have to believe
us: we’ve made some case studies so you can hear it right from our customers:
The analysts agree, too: Igloo just won the the Global Enterprise Social
Networking Product Leadership Award, beating out Microsoft SharePoint,
IBM, and Jive. Read the full report.
And if you can’t convince the powers-that-be to try Igloo (even though
it’s free to use with up to ten people), Igloo’s Social Intranet Tour is
coming to a city near you.
Send your people our way. We’re here to help.
Thanks to Igloo for sponsoring Marco.org this week.
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YuktiPro iDo positively focuses individuals and teams on their goals. Designed using neuroscience research, iDo helps you or your team stay focused, track progress, share results, and maximize engagement in the most natural way.
iDo creates an informal yet structured daily discussion to track progress on large tasks. Team leaders can instantly see the big picture, foster awareness and recognition, and raise positivity, engagement, and happiness in their teams while reducing needless meetings and procedures.
iDo gently prompts you to reflect on your day in the evening and maintain a goal-centered diary of completed tasks. The next day, iDo jump-starts your morning by connecting you with your progress and goals. You’ll start to see which goals naturally attract more attention and passion, and what really drives your productivity.
Try YuktiPro iDo for free to see the benefits for yourself and your team.
Thanks to YuktiPro iDo for sponsoring Marco.org this week.
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If you’re using deep links for your app, you know two things about them: deep links give users a better experience when they already have your app, and a worse one when they don’t.
Now you can fix this busted UX. Tapstream’s Deferred Deep Linking lets you deep-link all of your users, including ones that don’t yet have your app.
Using Tapstream’s attribution engine, Deferred Deep Linking stores the user’s intended in-app destination before sending them to the App Store. When they run the app for the first time, Deferred Deep Linking recognizes the user and redirects them to the intended deep link.
Participation in this beta is free for approved iOS and Android apps.
Sign up for Deferred Deep Linking Beta (Free)
Thanks to Tapstream for sponsoring Marco.org this week.
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CocoaConf is a technical conference for Apple developers, pure and simple. We bring together some of the best developers, authors, and trainers in the Apple development community, and we give them the freedom to share about the technologies they are most passionate about — all in an environment designed to maximize your learning experience. Capped attendance makes for an incredibly low attendee-to-speaker ratio, so it’s easy for you to connect both with speakers and with your fellow attendees. Whether you attend a multi-track CocoaConf event or a single-track CocoaConf Mini, you’ll come away enlightened, equipped and inspired to create amazing apps!
CocoaConf will be holding five events across the U.S. this spring:
Early Bird registration for all spring events ends January 31st. Use the code MARCO for a 20% discount on the already-low Early Bird prices!
To keep up on the latest from CocoaConf, follow us on Twitter or App.net.
Thanks to CocoaConf for sponsoring Marco.org this week.
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Take pride in your app stability. Building high-performing apps just got easier.
Introducing Crashlytics, the world’s most powerful, yet lightest-weight crash-reporting solution. We perform a deep analysis of your stack traces, highlighting the most impactful threads and lines so you can spend more time fixing issues and less time finding them!
Crashlytics seamlessly integrates within seconds for iOS and Android, and is trusted in many of today’s top applications, including Twitter, Square, Yammer, Yelp, Waze, PayPal, and many more.
Want exclusive access? Request an account today.
Thanks to Crashlytics for sponsoring Marco.org this week. I’m a happy Crashlytics user.
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Where do you go after you successfully take several apps from concept to market? What brings you thrills once you’ve seen your client rank #1 in the App Store, or have acquired thousands of users every minute? How do you stay sharp when you’ve already learned how to develop video apps and other new technologies? How should this story go on?
That’s exactly what we’d like to know. Tapmates has spent the past four years providing its clients with innovative and award-winning apps such as Wood Camera, Piictu, Klip, and Summly, and now we’re looking for our next big challenge. If you have an interesting project, want to discuss a big idea, or need some extra expertise, we can put our experience and skills to work for you.
Let’s write the next chapter together!
Thanks to Tapmates for sponsoring Marco.org this week.
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Are you still using pictures and videos to market your app? Are you not getting the downloads or exposure that your app deserves? Then it’s time to try a playable demo instead!
At App.io, we enable your native iOS app to be playable in any browser. No plugins or downloads, just click and play instantly. It’s super easy, embeddable anywhere, and takes less than 30 seconds to enable your app.
Create your playable demo now at App.io!
Thanks to App.io for sponsoring Marco.org this week.
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Driving app downloads is getting more expensive every day. Advertising costs can easily exceed a customer’s lifetime value. How do you get more app installs without breaking the bank?
- Fact: Only 6% of iOS users find apps through advertisements. (Forrester)
- Fact: Outside of the App Store, the dominant sources of app downloads are social media, web browsing, and search. 20% of iOS users find apps through social channels alone. (Forrester)
If your app marketing doesn’t include these channels, you’re missing a huge potential source of new users. Tapstream lets you send visitors to your app from Twitter, Facebook, email, blog posts, comments, or anywhere else links can go. You’ll find out exactly how many people click on each link and how many of those install your app. Most importantly, you’ll see the engagement and revenue broken down by each channel. All for free!
Get started with Tapstream absolutely free and earn more from your app.
Thanks to Tapstream for sponsoring Marco.org. I’m a happy Tapstream user.
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Take pride in your app stability. Building high-performing apps just got easier.
Introducing Crashlytics, the world’s most powerful, yet lightest-weight crash-reporting solution. We perform a deep analysis of your stack traces, highlighting the most impactful threads and lines so you can spend more time fixing issues and less time finding them!
Crashlytics seamlessly integrates within seconds for iOS and Android, and is trusted in many of today’s top applications, including Twitter, Square, Yammer, Yelp, Waze, PayPal, and many more.
Want exclusive access? Request an account today.
Thanks to Crashlytics for sponsoring Marco.org this week. I’m a happy Crashlytics user.
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How often have you been frustrated by the notorious infinite spinner while using your favorite apps on the go? Let’s face it: most mobile apps suck when you’re actually mobile.
Your users should not be held hostage by unpredictable network performance.
Winch lets you build highly responsive mobile apps that even work offline.
Winch is a sync engine for iOS and Android apps that replicates your data locally. Since the data is stored into an embedded database on the client, there is no latency at query time.
We value simplicity, so using it is dead easy:
- Import your data into our simple key-value store.
- Drag and drop the Winch SDK into your application.
- Call
sync().
It’s simple, yet powerful:
- Incremental transfers, on-demand loading, and optimal re-packing (large values are chunked, while small ones are bundled together)
- Parallel requests and connection reuse
- Resuming, automatic retries, and failsafe design
- Fast transfers via the Amazon CloudFront CDN
Give Winch a shot today and let us know what you think!
Thanks to Winch for sponsoring Marco.org this week.
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Let’s face it: implementing an intranet can be an arduous task. Throwing technology at it gets the business request off your plate… but if it doesn’t work, everyone is going to use Dropbox and Yammer instead, giving you more leaks than the NSA.
That’s why we made it easy to implement Igloo. There’s no hardware or software to maintain, but you can still configure everything you need:
- White-label design
- Integration with enterprise authentication systems
- Granular, group-based permissions model
- Per-page (and global) CSS and JavaScript for easy customizations
- Responsive design that works on any device
- Shared, semi-single and single-tenant options in our enterprise data centers
Plus, your marketing team can use the drag-and-drop widgets to set up their own spaces instead of bugging you. We can even consult, design, and implement the whole solution.
Book a demo with our product experts or start using Igloo today.
Thanks to Igloo for sponsoring Marco.org this week.
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Take pride in your app stability. Building high-performing apps just got easier.
Introducing Crashlytics, the world’s most powerful, yet lightest-weight crash-reporting solution. We perform a deep analysis of your stack traces, highlighting the most impactful threads and lines so you can spend more time fixing issues and less time finding them!
Crashlytics seamlessly integrates within seconds for iOS and Android, and is trusted in many of today’s top applications, including Twitter, Square, Yammer, Yelp, Waze, PayPal, and many more.
Want exclusive access? Request an account today.
Thanks to Crashlytics for sponsoring Marco.org this week. I’m a happy Crashlytics user.
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What do you want people to see when they find you online?
Whether you’re growing a business, starting a blog, or are ready to sell online, you need to make a great impression. Squarespace is the best way to create a modern and professional website, with all the features you need integrated into one platform. Every Squarespace website is mobile-ready, includes e-commerce, and is backed up by award-winning 24/7 customer service.
Try Squarespace today at squarespace.com.
Thanks to Squarespace for sponsoring Marco.org this week.
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If you’re running IT for a growing business, putting resources into
internal collaboration and file sharing is low on the list of fires. But
when your staff starts using small-business solutions that won’t scale,
you get tasked with fixing it. Beasts like SharePoint seem like a great
choice until you discover all of the extra fees (and see the looks on your
users’ faces when they use it).
That’s where Igloo is different. It’s an intranet you’ll actually like.
We do the hard work: hosting, management and new features every 90 days —
available instantly to all Igloo customers. It’s easy to use and still
includes the enterprise features you need: we can integrate with your
authentication system, easily manage a granular permission model for team
rooms and content, and allow your teams to set up their own rooms with
drag-and-drop widgets.
Start building your Igloo — it’s free
with up to ten people (no credit card required).
Thanks to Igloo for sponsoring Marco.org this week.
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Tonx provides you with the best coffee beans, in your home, right when you need them. With their team of coffee industry veterans, Tonx sources the highest quality beans from top producers around the world. They nail the roast and ship within 24 hours so you never worry about having fresh beans in your kitchen, cubicle, or batcave.
Tonx also has excellent customer service — they’re available any time to troubleshoot your brewing or help select gear.
If you’re a coffee drinker, you owe it to yourself to give Tonx a try.
Thanks to Tonx for sponsoring Marco.org this week. I’ve drank a lot of Tonx coffee, and it’s fantastic.
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